Do email marketing newsletters help small businesses? Of course they do! Newsletters are not obsolete but most of the time, small business owners fail to include the important aspects of a newsletter:
- Add CTA (call-to-action) buttons. These buttons or graphics prompt the recipient to take action, such as visit the website or opt in to a landing page
- Keep it short, simple, and concise. Newsletters are not books or biographies; they are teasers that give the reader just enough information to keep him interested enough to click and learn more
- Review your analytics after the newsletter is sent. What you learn from analytics can help you improve open rate, content, and increase landing page conversions. But do the legwork and analyze your analytics!
So, in a nutshell: Add graphics that prompt email recipients to click (CTA’s), keep it short and simple, and review the data so your making informed decisions on subsequent email campaigns.