Touch down! Yes, yes, yes, and yes! Did you increase sales or decrease productivity?
I took this season to reset my own strategies: evaluate my business growth plan, access my profit/loss statements, construct new partnerships, and brainstorm more effective marketing tactics for the new year. This is the perfect time to reset your business plan. These are some of the questions I found most useful during my evaluation:
- What's giving me the biggest ROI?
- How many resources do I consume prospecting for one client?
- What current partnerships could I leverage for my business?
- What new partnerships could I create to grow my business?
- What are my weaknesses and which experts should I consult with to improve my weaknesses?
- How many sales do I need to make a month to increase profit margins or break even?
- How can I amplify my reach with the least amount of time and resources?
- How does my business appear to others?
- Who are my target buyers? Has that changed? Can I identify my buyer personas?
- What content resonates with visitors and how do I amplify my reach online?
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Article by: Victoria Llerena
Vicky Llerena is CEO, host, and digital marketing strategist for Social Vibes Media. No amateur to the media industry, Vicky brings with her over ten years of experience having worked at Univision WXTV-41, Hudson Media Group, and PRNewswire. She works with small businesses and solo entrepreneurs to help them grow their business online. Vicky is also an adjunct professor at New Jersey City Institute of Technology in Newark, NJ . Her articles have been featured in Huffington Post, NY Press Club, CEO Blog Nation, andHispanic Market Works, and many more online publications. Associations: Hudson/Hoboken Chamber of Commerce, Statewide Hispanic Chamber of Commerce , and Women Business Council of New Jersey