Read our latest blogs to get more information about our offered services. Subscribe to the RSS feed for latest news.

More Vicky_Llerena

Do email marketing newsletters help small businesses? Of course they do! Newsletters are not obsolete but most of the time, small business owners fail to include the important aspects of a newsletter: Add CTA (call-to-action) buttons. These buttons or graphics prompt the recipient to take action, such as visit the website or opt in to a […]

More Vicky_Llerena

I am obsessed with finding tools that help you streamline your work. Yes, in a sci-fi, idealistic world, I would clone myself to duplicate another Vicky and increase productivity at an exponential rate! We have yet to reach that world. Nevertheless, there is no excuse for finding ways to increase productivity through automation tools. Here are […]

More Vicky_Llerena

Initially, I struggled in driving traffic into my site to build an organic audience. I didn’t want to “buy” traffic or drive traffic from trashy websites — that’s not the audience I was trying to attract and of course, defeats the whole purpose raising an awareness stage for my prospects. So how does a small business […]

More Vicky_Llerena

Touch down! Yes, yes, yes, and yes! The phrase “Fun in the Sun” will soon be replaced with “Look at the Book”– I meant your QuickBooks, of course. How productive were you this summer? Did you increase sales or decrease productivity?   As a business owner and mother of a ten-year old pre-teen, I look forward […]

More Vicky_Llerena

Been there, done that. As an entrepreneur, I know how difficult it is to run a business when you are boot-strapped and penny pinching on your marketing budget. But let’s not be too hasty. We’ve all heard the saying: you got to spend money in order to make money. And although this cliche is as outdated […]

More Vicky_Llerena

Let’s set the record straight: being an entrepreneur is NOT for everyone. And just like a singing career and a record label contract to SONY Entertainment, being your own boss should not be something everyone should aspire to become. Sorry if I shattered your China wear, friend, but this is the ugly truth about the ugly truth. […]

More Vicky_Llerena

This happens to our team all the time: boredom at the office. I run a small marketing firm with an in-house team of about three people. Each team member is tasked with a conveyor-belt duties that can sometimes seem mundane and downright boring. Sure, we are a young team of millennials eager to do things differently […]

More Vicky_Llerena

I apply the same principle that I would when creating blog articles or optimizing a page for a client. Press releases are no different.   Create headlines that catch your eye. I love to use this link (http://coschedule.com/headline-analyzer#) because it allows you to analyze the effectiveness of your headline by using a score sheet and even […]

More Vicky_Llerena

I’m a millennial so my idea of highly successful habits might seem quite unorthodox to some. Nevertheless, the basic principles of the highly subjective ambiguous phrase “success” remain roughly the same: take care of the mind, the body, and the soul. Here are some of my millennial success habits:   Always take breaks. I can’t seem to sit still. […]

More Vicky_Llerena

I’m constantly asked to speak to entrepreneurs on the topic of social media branding. I’m often asked “Can you really get customers from social media?!”. And the answer is , “Yes you can, but it doesn’t happen overnight”. Social media branding is like PR Branding or Business Branding — the process takes time, dedication, and consistency. […]

More Vicky_Llerena

Excerpts of article first appeared on Huffington Post   So I’ve been on the dark side, the deep and desperate dark side of business ownership. I’m a woman and minority owned business so I can attest to the double whammy disadvantage that most women-owned businesses face. Don’t believe me? An American Express report noted that “women-owned businesses […]