Our Blog

When to Hire a Marketing Agency?

When to Hire a Marketing Agency? Have you considered hiring an NJ marketing agency? Are you currently researching NJ marketing agencies? Many small business owners think that agencies are way out of the budget and too expensive to maintain. Yet, I've seen firsthand how many businesses suffer when they either attempt to figure things out or hire

By | November 1st, 2017|Marketing, Uncategorized|0 Comments

Video Production: Organic Videos vs. High Production Videos

Video Production: Organic Videos vs. High Production Videos Creating content can seem very expensive to many small business owners. Not only is content creation time consuming, but it can seem downright expensive. When I'm asked to speak to entrepreneurs at social media workshops, I'm often asked if investing in a high-quality video is the right move

By | November 1st, 2017|Marketing, Promotional Videos, Video Production|0 Comments

What is a Retargeting Campaign?

What is a Retargeting Campaign? If you've visited my website www.socialvibesmedia.com, you've probably seen my ads appear on other websites, even when you exit my page. This is called a Google retargeting campaign. We run a social media marketing agency in New Jersey, so I learned a few tricks of the trade. You will notice my ads

By | November 1st, 2017|Marketing, Uncategorized|0 Comments

Creating Buyer Personas that Target your Clients

Creating Buyer Personas that Target your Clients As an NJ SEO services company in NJ, I teach small business owners on  “buyer personas”. I always advise small business owners, before launching a social media campaign, it is important to create and understand buyer personas. What are buyer personas? Buyer personas are fictitious characters that are assigned

By | October 31st, 2017|Marketing, SEO, Uncategorized|0 Comments

Three Ways to Optimize Your Blog Post

Three Ways to Optimize Your Blog Post I own a digital marketing agency that provides SEO services in NJ. You can only expect that keeping up with trends and changes is like keeping up with the Kardashians -- almost impossible! But, even if algorithms change and Google releases it’s latest SEO rules, there are some basic

By | October 31st, 2017|Marketing, SEO, Uncategorized|0 Comments

Standing in the Hall of Fame: Get Up, You Lazy Bum

Standing in the Hall of Fame: Get Up, You Lazy Bum I am absolutely obsessed with the song by Will.I.Am titled “Standing in the Hall of Fame” simply because the entire premise of the song rests on the idea of being persistent, dedicated, and motivated at all times. This is exactly what every entrepreneur ought to

By | October 31st, 2017|Entrepreneurs, Marketing|0 Comments

3 Simple Financial Advice Tips for Entrepreneurs

3 Simple Financial Advice Tips for Entrepreneurs You won’t be that voice of change unless you got enough change in your pocket. I say this with the utmost respect and quite frankly, I say this first to myself as an entrepreneur. I own a marketing agency in NJ. Most of us venture into entrepreneurship because we

By | October 31st, 2017|Entrepreneurs, Marketing, Uncategorized|0 Comments

Five Ways to Get Your Social Media Post to Reach More Followers

Five Ways to Get Your Post to Reach More Followers Do you ever feel like you're spending way too much time finding the right picture and creating the right type of social media description post, yet hardly anyone likes the post or comments on the picture? Well, honey, I know the feeling as an owner of

By | October 30th, 2017|social media marketing, Uncategorized|0 Comments

3 Ways to Optimize Your Newsletters

Do email marketing newsletters help small businesses? Of course they do! Newsletters are not obsolete but most of the time, small business owners fail to include the important aspects of a newsletter: Add CTA (call-to-action) buttons. These buttons or graphics prompt the recipient to take action, such as visit the website or opt in to a

By | June 22nd, 2017|Uncategorized|0 Comments

My Top 3 Favorite Productivity Tools

I am obsessed with finding tools that help you streamline your work. Yes, in a sci-fi, idealistic world, I would clone myself to duplicate another Vicky and increase productivity at an exponential rate! We have yet to reach that world. Nevertheless, there is no excuse for finding ways to increase productivity through automation tools. Here are

By | June 22nd, 2017|Uncategorized|0 Comments

5 Simple Ways to Drive Traffic to Your Site

My firm is one of the many media companies in NJ and our team's job is to drive traffic to landing pages and websites. That's what our clients pay us, right? Well, many small start-ups do not have the marketing budget to hire a media company in NJ, so I created this blog post for do-it-yourself

By | June 22nd, 2017|Marketing, Uncategorized|0 Comments

How To Reach Influencers to Share Your Product

Having worked for PRnewswire, one of the first pioneers in wire distribution services, I am a big proponent of traditional PR and I still understand the value of of media outreach. But the reality is: there are so many creative ways to reach media influencers and get the media to cover your story, product, or yourself.

By | April 12th, 2017|Uncategorized|0 Comments

Five Tips on how to Share Your Blog Content on Social

You research, write it, edit, proofread, and finally produce the final copy: it's your original blog content but no one reads it. As a content creator, I know how much time and research goes into creating original content. Most people make the mistake of publishing blogs online and hope that someday , someone will come across

By | April 3rd, 2017|Uncategorized|0 Comments

The Power of Networking: Proven to Work Techniques

Call me Networking Queen.  I live by this strategy because I truly believe in the power of networking. Let me rephrase that: I believe in the power of genuine relationships. I used to think that clients magically appear at your office door steps or referrals would flood your phone with endless voicemails. This is not the

By | February 8th, 2017|Uncategorized|0 Comments

5 Ways to Get More Customers

You're the new kid on the block, I get it. When you're the newbie, one of your main challenges is visibility. As one of the several marketing firms in NJ, we understand that our clients want more customers. We wrote this blog post to help small businesses explore ways to get customers.   5 Ways to Get More

By | February 8th, 2017|Uncategorized|0 Comments

#Courage: How to Leap Start Into Entrepreneurship

If you are like the cowardly lion, go back to Oz and ask him for the Tin Man's heart of steel. Of course it takes guts, grit, and gruesome coooourage to do what we do: grind and hustle. First, for most entrepreneurs who are not the recipients of a large sum of inherited wealth, we took

By | February 8th, 2017|Uncategorized|0 Comments

Reevaluate Your Biz Growth Strategy

Touch down! Yes, yes, yes, and yes! The phrase "Fun in the Sun" will soon be replaced with "Look at the Book"-- I meant your QuickBooks, of course. How productive were you this summer? Did you increase sales or decrease productivity?   As a business owner and mother of a ten-year old pre-teen, I look forward

By | February 8th, 2017|Uncategorized|0 Comments

Marketing with Zero Dollars

Been there, done that. As an entrepreneur, I know how difficult it is to run a business when you are boot-strapped and penny pinching on your marketing budget. But let's not be too hasty. We've all heard the saying: you got to spend money in order to make money. And although this cliche is as outdated

By | February 8th, 2017|Uncategorized|0 Comments

The Ugly Truth About The Ugly Truth

Let's set the record straight: being an entrepreneur is NOT for everyone. And just like a singing career and a record label contract to SONY Entertainment, being your own boss should not be something everyone should aspire to become. Sorry if I shattered your China wear, friend, but this is the ugly truth about the ugly truth.

By | February 8th, 2017|Uncategorized|0 Comments

Excite Me, Baby!

This happens to our team all the time: boredom at the office. I run a small marketing firm with an in-house team of about three people. Each team member is tasked with a conveyor-belt duties that can sometimes seem mundane and downright boring. Sure, we are a young team of millennials eager to do things differently

By | February 8th, 2017|Uncategorized|0 Comments