Perform a search on Google on the benefits of video marketing for small businesses and you will come out with tons of search results ranging from “7 Benefits Of Using YouTube To Market Your Business Online” to “10 Benefits of Video Marketing | Marketing Technology” – the information seems overwhelming. I do not have to convince you that video marketing works, after all, we all have the accessibility to create videos right from our smart phones. Here are some interesting statistics worth highlighting:
- YouTube has 4 billion views per day and is the second largest search engine, after Google
- 78% of online users watch atleast one YouTube video per week
- 92% of B2B customers watch videos online
- 34% of online customers are likely to purchase once they saw the video ad online
- Videos increase open rates by 5.6%
- Videos increase click-thru rates by 96%
- Videos increase conversions by 80% when video is added to landing page
- 75% of executives watch work related videos on business related websites every week
- 70% of top related search listing on Google are video results
- Online videos account for 50% of mobile traffic
- 30 second videos have 88.3% completion rate
source: https://www.marketingtechblog.com/10-benefits-video-marketing/