Forbes recently published “6 ways to grow your business using digital marketing” . I reviewed all six strategies and offered my input on each category. The secret is to figure out where your audience or ideal customers spend most of his/her time and master that platform to optimize ROI. 1. Facebook Ads Clearly an obvious winner. Not only
When to Hire a Marketing Agency? Have you considered hiring an NJ marketing agency? Are you currently researching NJ marketing agencies? Many small business owners think that agencies are way out of the budget and too expensive to maintain. Yet, I've seen firsthand how many businesses suffer when they either attempt to figure things out or hire
Video Production: Organic Videos vs. High Production Videos Creating content can seem very expensive to many small business owners. Not only is content creation time consuming, but it can seem downright expensive. When I'm asked to speak to entrepreneurs at social media workshops, I'm often asked if investing in a high-quality video is the right move
What is a Retargeting Campaign? If you've visited my website www.socialvibesmedia.com, you've probably seen my ads appear on other websites, even when you exit my page. This is called a Google retargeting campaign. We run a social media marketing agency in New Jersey, so I learned a few tricks of the trade. You will notice my ads
Creating Buyer Personas that Target your Clients As an NJ SEO services company in NJ, I teach small business owners on “buyer personas”. I always advise small business owners, before launching a social media campaign, it is important to create and understand buyer personas. What are buyer personas? Buyer personas are fictitious characters that are assigned
Three Ways to Optimize Your Blog Post I own a digital marketing agency that provides SEO services in NJ. You can only expect that keeping up with trends and changes is like keeping up with the Kardashians -- almost impossible! But, even if algorithms change and Google releases it’s latest SEO rules, there are some basic
Standing in the Hall of Fame: Get Up, You Lazy Bum I am absolutely obsessed with the song by Will.I.Am titled “Standing in the Hall of Fame” simply because the entire premise of the song rests on the idea of being persistent, dedicated, and motivated at all times. This is exactly what every entrepreneur ought to
3 Simple Financial Advice Tips for Entrepreneurs You won’t be that voice of change unless you got enough change in your pocket. I say this with the utmost respect and quite frankly, I say this first to myself as an entrepreneur. I own a marketing agency in NJ. Most of us venture into entrepreneurship because we
My firm is one of the many media companies in NJ and our team's job is to drive traffic to landing pages and websites. That's what our clients pay us, right? Well, many small start-ups do not have the marketing budget to hire a media company in NJ, so I created this blog post for do-it-yourself
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