I had the opportunity to be interviewed by Boss Babes and Bubbly podcast where the ladies of the show dived deep into the topic of branding. The conversation quickly pivoted into branding and how to grow your biz using social media branding tactics. Admittingly, I am no branding queen and I am sure far more outperform my branding
When to Hire a Marketing Agency? Have you considered hiring an NJ marketing agency? Are you currently researching NJ marketing agencies? Many small business owners think that agencies are way out of the budget and too expensive to maintain. Yet, I've seen firsthand how many businesses suffer when they either attempt to figure things out or hire
Creating Buyer Personas that Target your Clients As an NJ SEO services company in NJ, I teach small business owners on “buyer personas”. I always advise small business owners, before launching a social media campaign, it is important to create and understand buyer personas. What are buyer personas? Buyer personas are fictitious characters that are assigned
Three Ways to Optimize Your Blog Post I own a digital marketing agency that provides SEO services in NJ. You can only expect that keeping up with trends and changes is like keeping up with the Kardashians -- almost impossible! But, even if algorithms change and Google releases it’s latest SEO rules, there are some basic
3 Simple Financial Advice Tips for Entrepreneurs You won’t be that voice of change unless you got enough change in your pocket. I say this with the utmost respect and quite frankly, I say this first to myself as an entrepreneur. I own a marketing agency in NJ. Most of us venture into entrepreneurship because we
My firm is one of the many media companies in NJ and our team's job is to drive traffic to landing pages and websites. That's what our clients pay us, right? Well, many small start-ups do not have the marketing budget to hire a media company in NJ, so I created this blog post for do-it-yourself
Having worked for PRnewswire, one of the first pioneers in wire distribution services, I am a big proponent of traditional PR and I still understand the value of media outreach. But the reality is: there are so many creative ways to reach media influencers and get the media to cover your story, product, or yourself. Here
You research, write it, edit, proofread, and finally produce the final copy: it's your original blog content but no one reads it. As a content creator, I know how much time and research goes into creating original content. Most people make the mistake of publishing blogs online and hope that someday, someone will come across their
Call me Networking Queen. I live by this strategy because I truly believe in the power of networking. Let me rephrase that: I believe in the power of genuine relationships. I used to think that clients magically appear at your office doorsteps or referrals would flood your phone with endless voicemails. This is not the case!
You're the new kid on the block, I get it. When you're the newbie, one of your main challenges is visibility. As one of the several marketing firms in NJ, we understand that our clients want more customers. We wrote this blog post to help small businesses explore ways to get customers. 5 Ways to Get More
If you are like the cowardly lion, go back to Oz and ask him for the Tin Man's heart of steel. Of course it takes guts, grit, and gruesome coooourage to do what we do: grind and hustle. First, for most entrepreneurs who are not the recipients of a large sum of inherited wealth, we took
Touch down! Yes, yes, yes, and yes! The phrase "Fun in the Sun" will soon be replaced with "Look at the Book"-- I meant your QuickBooks, of course. How productive were you this summer? Did you increase sales or decrease productivity? As a business owner and mother of a ten-year-old pre-teen, I look forward to
Been there, done that. As an entrepreneur, I know how difficult it is to run a business when you are boot-strapped and penny-pinching in your marketing budget. But let's not be too hasty. We've all heard the saying: you got to spend money in order to make money. And although this cliche is as outdated as
Let's set the record straight: being an entrepreneur is NOT for everyone. And just like a singing career and a record label contract to SONY Entertainment, being your own boss should not be something everyone should aspire to become. Sorry if I shattered your China wear, friend, but this is the ugly truth about the ugly truth.
This happens to our team all the time: boredom at the office. I run a small marketing firm with an in-house team of about three people. Each team member is tasked with conveyor-belt duties that can sometimes seem mundane and downright boring. Sure, we are a young team of millennials eager to do things differently at
As a small business owner, I've always struggled with price sensitivity. When is the porridge too hot or too cold? Can the porridge be just right? I've come to the realization that price sensitivity is a matter of mind psychology. Here are some lessons I learned from the merchant's mind: Even the most aggressive,