Creating Buyer Personas that Target your Clients As an NJ SEO services company in NJ, I teach small business owners on “buyer personas”. I always advise small business owners, before launching a social media campaign, it is important to create and understand buyer personas. What are buyer personas? Buyer personas are fictitious characters that are assigned
3 Ways to Optimize Your Newsletters Do email marketing newsletters help small businesses? Of course they do! Newsletters are not obsolete but most of the time, small business owners fail to include the important aspects of a newsletter: Add CTA (call-to-action) buttons. These buttons or graphics prompt the recipient to take action, such as visit the
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