Vicky

As a small business owner, I've always struggled with price sensitivity. When is the porridge too hot or too cold? Can the porridge be just right?   I've come to the realization that price sensitivity is a matter of mind psychology. Here are some lessons I learned from the merchant's mind:   Even the most aggressive,

I apply the same principle that I would when creating blog articles or optimizing a page for a client. Press releases are no different.   Create headlines that catch your eye. I love to use this link (http://coschedule.com/headline-analyzer#) because it allows you to analyze the effectiveness of your headline by using a score sheet and even

I’m a millennial so my idea of highly successful habits might seem quite unorthodox to some. Nevertheless, the basic principles of the highly subjective ambiguous phrase “success” remain roughly the same: take care of the mind, the body, and the soul. Here are some of my millennial success habits:   Always take breaks. I can’t seem to sit still.

I'm constantly asked to speak to entrepreneurs on the topic of social media branding. I'm often asked, "Can you really get customers from social media?!". And the answer is, "Yes you can, but it doesn't happen overnight". Social media branding is like PR Branding or Business Branding -- the process takes time, dedication, and consistency.  

You’re camera shy, I get it. But did you ever consider the potential videos have on customers?               This alone is reason enough for you to consider adding YouTube videos for your small business.   I know what you might be thinking: too expensive, not a video pro, or not

I remember starting my business as a solo practitioner who believed building an internal team was the only way to grow your business. I was under the pretense that if you build your own team members from within (at the early stages of your business), you would eventually experience teamwork - a euphoria of a somewhat

So this topic is interesting because I left corporate and ventured into my own business, hoping that I would spend more time with my daughter -- but alas, this was my experience which might not necessarily reflect the experiences of other women.   I worked for corporate for over six years and finally decided to launch

Excerpts of article first appeared on Huffington Post   So I've been on the dark side, the deep and desperate dark side of business ownership. I'm a woman and minority owned business so I can attest to the double whammy disadvantage that most women-owned businesses face. Don’t believe me? An American Express report noted that "women-owned businesses